Taylor Institute Alumna Spotlight

*This article comes from the alumni spotlight in my graduate university's monthly publication, which was sent out this week! 

 

Mapping Out a Marketing Career – Taylor Institute Alumna Clare Z. MS ’13

 

Lugano 2010. Photo by Justin :)

"In choosing a graduate program, Clare Z, '13, wanted an international business degree that incorporated real world experience. She spent a semester abroad at Franklin College and cherishes this experience. "I fell in love with Lugano and really enjoyed my time at Franklin and met some of my best friends. During this time, I heard about the Taylor Institute’s Master of Science in International Management and it seemed to be the perfect program for me."

Clare believes that the skills she learned in the MS in International Management program, prepared her for her current work at Saint-Gobain in Paris, France. "The Taylor Institute was the ideal way to transition into the business world. It prepared me by giving me access to the business concepts and know-how that I sought. Most importantly, I got to experience living abroad and learning how to adapt to a new culture. My undergraduate degree from Colgate and the Taylor Institute gave me the tools I needed to start my career and with the proper guidance and support, I was able to use them successfully."

Clare’s position at Saint-Gobain entails multi-faceted work with the Marketing and Communications team. She’s responsible for the company's global Social Media and News publications and is working on their large bi-annual event, the Saint-Gobain International Gypsum Trophy, the largest event of its kind. Clare has previous work and internship experience.  She worked at Lucky Magazine, conducted field studies in El Yunque National Rain Forest in Puerto Rico, and is qualified in GIS (Geographic Information System). "So you can see that I had a varied work experience," Clare says, "But all those internships in one way or another have helped mold me and gave me the tools and experience to help get me to where I am today. Every new job and internship teaches you new skills that you will continue to use and build on in the future."

Clare fondly remembers her Academic Travel course to the UAE and Malaysia, and the opportunities for independent trips to places like Singapore. She also values her coursework with Professor Adams. "She was extremely influential regarding what I wanted to do and worked with me and pushed me to succeed. When I expressed my interest in entering the marketing field she assisted me in my everyday marketing classes. One of the topics that we studied was digital marketing. My interest was sparked and I ended up researching and writing my thesis on Behavioral Targeting, entitled, 'The Online Advertisement, a Privacy Issue? It was a study of Internet advertising and how the internet and social media are changing the future of advertising and marketing for corporations. Professor Adams became my thesis advisor and helped guide me through the process of securing my internship. Without her support I may not have been on the path that I am today." Through her hard work and multifarious abilities, Clare has certainly mapped out an exciting career path that she is eager to continue following."